Summer Search Alumni Summit Workshop Date: Saturday, September 25 This insightful presentation presented by Stéphane Jean-Baptiste, CEO & Creative Director of Nouveau Concepts and Summer Search Alum, BO ’02  will discuss opportunities for creating new entrepreneurial opportunities for individuals in all stages of their professional and/or educational paths. The Gift of Entrepreneurship, endeavors to inspire the seed [...]

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10 Pitfalls to Avoid in Social Media Marketing

Social media is now an active reality for marketers.
No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers.
Many marketers believe social media is a low risk, high reward channel.
However, these 5 pitfalls will increase your risk and lower the reward, leading you down the path to social mediocrity. Here’s a recap of social media pitfalls to avoid:

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I have the pleasure of working with many startup companies to create their company identity and branding. A re-occuring conversation that I have with my clients is about their dream and the sacrifices that are made  for this dream to come to fruition. It is common knowledge that working at a start-up can wreak havoc on one’s personal [...]

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