10 Pitfalls to Avoid in Social Media Marketing

Social media is now an active reality for marketers.
No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers.
Many marketers believe social media is a low risk, high reward channel.
However, these 5 pitfalls will increase your risk and lower the reward, leading you down the path to social mediocrity. Here’s a recap of social media pitfalls to avoid:

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I have the pleasure of working with many startup companies to create their company identity and branding. A re-occuring conversation that I have with my clients is about their dream and the sacrifices that are made  for this dream to come to fruition. It is common knowledge that working at a start-up can wreak havoc on one’s personal [...]

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Imagine this: you visit your local supermarket and are asked to support a local food pantry. You buy a pinup for a buck. On your receipt is message that you can learn more about the cause you just supported by scanning this barcode with your Smartphone. In your car before you leave the supermarket parking lot [...]

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